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Search Ads
Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online.
Display Ads
Display advertising is known for its effectiveness in reaching more than 90 percent of online users. Display ads appear on Google’s partner websites, targeting people.
Social Ads
Social media paid advertising is the fastest-growing segment of pay per click advertising services. Social ads appear on social media platforms, such as Facebook, Instagram.
Remarketing Ads
Remarketing is one of the best ways to reach high-converting customers and double your turnovers. Remarketing ads remind people who have already visited your website.
Google Shopping Ads
Google Shopping ads are suitable for websites with a large volume of products. These PPC ads appear in a carousel above or beside the main Google search results.
In-stream Ads
In-stream ads are also called YouTube ads. These are pay-per-click ads that appear on YouTube search results, YouTube videos and video partners on Display Network.
Gmail Sponsored Promotions
Gmail sponsored promotions are an effective way to generate direct response leads. GSP allows you to reach interested leads right in their inbox.
Local Services Ads
Local service ads follow a pay per lead model. This means you don’t have to pay for clicks that don’t turn into leads. Local services advertising is only applicable to a few markets.
Amazon PPC Ads
Amazon advertising is one of the increasingly popular PPC services in the online landscape. Amazon PPC ads allow Amazon sellers to generate brand awareness.
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What is PPC?
Pay per click marketing is a paid search model used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With Google Ads Services, advertisers only pay each time a user clicks on the PPC ads — hence the name pay-per-click.
People usually think of Google Ads Services when hearing or talking about what is pay per click. But pay-per-click goes beyond the Google search engine results pages (SERPs) and the Google Display Network. Social media sites, such as YouTube, Facebook, Pinterest and LinkedIn, also use the pay per click model.
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